Head First Data Analysis

By (author)Michael Milton
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Today, interpreting data is a critical decision-making factor for businesses and organizations. If your job requires you to manage and analyze all kinds of data, turn to Head First Data Analysis, where you’ll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others.

Whether you’re a product developer researching the market viability of a new product or service, a marketing manager gauging or predicting the effectiveness of a campaign, a salesperson who needs data to support product presentations, or a lone entrepreneur responsible for all of these data-intensive functions and more, the unique approach in Head First Data Analysis is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool.

You’ll learn how to:


  • Determine which data sources to use for collecting information
  • Assess data quality and distinguish signal from noise
  • Build basic data models to illuminate patterns, and assimilate new information into the models
  • Cope with ambiguous information
  • Design experiments to test hypotheses and draw conclusions
  • Use segmentation to organize your data within discrete market groups
  • Visualize data distributions to reveal new relationships and persuade others
  • Predict the future with sampling and probability models
  • Clean your data to make it useful
  • Communicate the results of your analysis to your audience

Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Data Analysis uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

“It’s about time a straightforward and comprehensive guide to analyzing data was written that makes
learning the concepts simple and fun. It will change the way you think and approach problems using
proven techniques and free tools. Concepts are good in theory and even better in practicality.”

— Anthony Rose, President, Support Analytics

“Head First Data Analysis does a fantastic job of giving readers systematic methods to analyze real-world
problems. From coffee, to rubber duckies, to asking for a raise, Head First Data Analysis shows the reader
how to find and unlock the power of data in everyday life. Using everything from graphs and visual aides
to computer programs like Excel and R, Head First Data Analysis gives readers at all levels accessible ways
to understand how systematic data analysis can improve decision making both large and small.”

— Eric Heilman, Statistics teacher, Georgetown Preparatory School

“Buried under mountains of data? Let Michael Milton be your guide as you fill your toolbox with the
analytical skills that give you an edge. In Head First Data Analysis, you’ll learn how to turn raw numbers
into real knowledge. Put away your Ouija board and tarot cards; all you need to make good decisions is
some software and a copy of this book.”

— Bill Mietelski, Software engineer



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